Wednesday 15 July 2015

Brand Marketing Associate Vitasoy USA Inc. - Ayer, MA, US

Basic Functions
Position is responsible for the execution of all Brand related projects for the Asian Channel in North America. The Brand Marketing Associate will manage all project timelines associated with but not limited to Advertising Campaigns, Packaging Design, Website Development, Social Media, Point of Sales Materials, Consumer and Trade Events etc. The Creative Strategy and Creative Design for all of the aforementioned projects will be developed with direction from the SVP of Sales and Marketing

The Brand Marketing Associate must display strong creative and analytical skills to access opportunities and manage cross-functional teams and outside agencies to achieve the parameters outlined for successful execution. Ability to multi-task and manage projects in various stages of the process in order to execute projects on a quarterly, semi-annual or annual basis.

The Brand Marketing Associate must be highly organized, self-motivated, comfortable initiating projects, have strong interpersonal skills and make presentations in either English or Chinese. The Marketing Coordinator position will report directly into the Brand Marketing Associate.

Responsibilities
Essential Duties and Responsibilities include but are not limited to the following:

• Managing Project Timelines
• Manage and mentor the Marketing Coordinator
• Support Sales Initiatives
• Attending Press Runs, Photo Shoots and off-site meetings (including Canada)
• Organizing and attending Consumer Events, Trade Shows and Department Meetings
• Have an understanding of qualitative and quantitative research.
• Work with multiple agencies from printers, package designers, PR, consumer promotion and advertising agencies, newspapers, radio stations
• Co-ordinate projects with Hong Kong & China and be willing to work with colleagues in different national and global time zones.
• Development of Social Media and Public Relations Plan
• Enhance the team-based, results driven culture.

Minimum Qualifications
 Undergraduate degree in Marketing with minimum of 3-5 years work experience
(MBA preferred but not required if proven, related experience in brand mgt)
 Fluent in both written and spoken English and either Cantonese or Mandarin
 Strong analytical skills
 Strong leadership skills and ability to manage/direct people
 Strong computer skills, especially Word, PowerPoint, Excel, Outlook (Photoshop or Illustrator a plus)
 Must have strong capability and ability to multi-task from tight deadlines to long-range projects
 Must be independent thinker, proactive, and strong initiator
 Ability to use telephone, computer, fax and copy machines
 Ability to make presentations in small or large groups

Who We Are
Vitasoy USA Inc. is committed to producing delicious, innovative foods that promote the health of families and the planet. The Vitasoy Group started out with a single product and one very distinctive brand. Today, we boast over a dozen major sub-brand names, most of which are household names, market leaders - and the Vitasoy group is synonymous with good health, nutritious beverages: a true Hong Kong success story. 

What We Make 
Our pioneering organic and all-natural tofu and soyfoods include Asian noodles, fresh pasta wraps, vegan sandwich spreads, soymilks, juices and teas under the brand names Nasoya® and Azumaya®, Vitasoy®, San Sui® and Vita®. Vitasoy has made nutritious, alternative food choices mainstream, creating not just new categories, but also a new consumer mindset. 

Why We Matter 
At Vitasoy, we believe in fresh, sustainable, healthy foods that inspire everyone, fueling creative and healthy eating for all diet types, including vegans, vegetarians, flexitarians and omnivores. Join us in making each day delicious!

Why You Should Join Us
We work in a collaborative and inspiring environment where personal contribution is rewarded and growth and development are at the heart of our culture. Vitasoy USA Inc. offers a competitive salary and an excellent benefits package, including:

• Health Insurance
• Dental Insurance
• Co-paid Life Insurance
• Optional Life Insurance
• Short term and long term Disability Insurance
• Flexible Reimbursement Accounts
• Vacation and Holiday Pay
• 401(k) Retirement Plan 
• Employee Assistance Program
• Discount product purchase

There’s never been a more important time to join Vitasoy. Apply today. Equal Opportunity Employer

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