Job description
Strong data analysis background with online & offline search experience and familiar with (purchasing of digital content, mobile OS)
Our client one of the world's best known brands, requires Digital Marketing Analytics Specialist who will a part of Analytics team and play a major role in driving the ROI analysis in devising the campaign management strategies and assisting in benchmarking performance across all online channels and advising on KPIs.
You will ideally have strong data analysis background with online & offline search experience and familiar with (purchasing of digital content, mobile operating systems and methodology of listing & downloading the apps)
This is a 12 months extendable contract role
WHAT it's about:
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Xpand your job search in the right direction by applying via the links below. Alternatively, for a confidential chat about moving forward call Kapil Chadha on +65 6372 9446. (EA License No: 07C3147 , CEI No: R1102816)
- Analytics Marketing
- Digital Marketing Specialist
- Marketing Data Analyst
Our client one of the world's best known brands, requires Digital Marketing Analytics Specialist who will a part of Analytics team and play a major role in driving the ROI analysis in devising the campaign management strategies and assisting in benchmarking performance across all online channels and advising on KPIs.
You will ideally have strong data analysis background with online & offline search experience and familiar with (purchasing of digital content, mobile operating systems and methodology of listing & downloading the apps)
This is a 12 months extendable contract role
WHAT it's about:
- 5+ years experience in Digital Marketing (ideally within marketing/business intelligence environment)
- High level of experience working with analytical software (e.g. Google Analytics, Coremetrics, etc.)
- High level of experience in data analysis techniques and advanced Excel/Spreadsheets
- High level of experience working with Google Adwords and other paid search platforms
- Strong proficiency with word processing and Presentation software for producing client reports and presentations
- Experience in identifying and validating strategic and tactical marketing objectives
- High level of experience in measuring and analysing online marketing campaigns including: natural and paid search, email, affiliate, display and social
- Experience in working with A/B and multivariate testing
- Campaign strategy management
- Assist in identifying program objectives and advise on suitable measurement strategies
- Benchmarking performance across all online channels and advising on KPIs
- Using methodical performance analysis to influence/support campaign strategies
- Reporting on key metrics, analysing and interpreting trends and providing actionable insights based on available data
- Analysing the effect of different online and offline channels on each other and developing and implementing innovative strategies for improvement and growth
- Analysing online user behaviour, conversion data and customer journeys, funnel analysis and multi-channel attribution
- Performing ROI analysis to evaluate efficiency and effectiveness of different marketing campaigns
- Performing ad-hoc analytics and conversion optimization and influencing conversion optimization strategies with solid analytical data
- Assisting in educating clients on the benefits of digital marketing and the importance of online measurement & performance optimization
·
Xpand your job search in the right direction by applying via the links below. Alternatively, for a confidential chat about moving forward call Kapil Chadha on +65 6372 9446. (EA License No: 07C3147 , CEI No: R1102816)
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